From Solo Entrepreneur to Empowered CEO: The Journey of my Company’s Expansion

Queen Maker Karissa Adkins looking at reflection in mirror - From Solo Entrepreneur to Empowered CEO: The Journey of my Company's Expansion (Blog)

In 2019, I embarked on a journey as an entrepreneur and CEO of 365DailyHustle. With dreams of building a company full of expert coaches and becoming a legendary coach. 

When I first started my solo coaching company back in 2019, I was broke, stressed, and full of crippling self-doubt. I faced financial struggles, health challenges, and the pressure to provide for my family. 

However, I refused to give up on my dreams. I knew that in order to be successful in the coaching industry, I needed to invest in myself and find coaches who would push me to think bigger, dream bigger, and scale my business. This blog will take you through my journey of company expansion, the highs and the lows, and how investing in the right coaches transformed my business and my life.


The Initial Challenges:

When I first started my coaching business, I found myself playing small, staying within my comfort zone, and lacking the confidence to charge premium prices. My early coaches encouraged me to stick to a niche and limited my potential for growth. While these coaches were valuable in their own way, I knew I needed coaches who would challenge me, help me break free from limitations, and lead me on the path to success.


The First Breakthrough:

In 2022, I made a pivot by hiring an amazing coach who had a team of experts. This coach helped me realize that my messaging was off, and I wasn't attracting my ideal clients. By working with a mindset coach and a content and marketing coach, I was able to break through limiting beliefs, refine my messaging, and attract higher-end clients. This breakthrough led me to launch my group program and turn my $15,000 investment into a $60,000 return. I finally felt like I was on the right track and ready to take my business to new heights.


Stepping into a New Level of Success:

Beyond my initial success, I went in search of another coach who could help me break through to six-figures and beyond. This led me to invest $30,000 in a mastermind program with a team of experts. Over the course of 12 months, I attended coaching calls, watched online training, and had one-on-one sessions. The investment paid off, as I hit multi-six figures by creating my dream coaching programs, rebranding my company as the Alpha Queen Collective, and turning my dream of having a team into reality. I went from a solo coach to the CEO of a global women's coaching company with a team of six expert coaches. 

The program taught me valuable skills such as sales, mindset, funnels, and marketing, further equipping me to take my business to the next level.


Unleashing the Full Potential: The Journey to Seven-Figures and Beyond 

In 2023, I doubled down and invested over $60,000 in a coaching and mastermind program. I knew that if I wanted to achieve seven-figure success and make an even greater impact, I needed to continue investing in myself and my company.


Looking Ahead to the Future:

With my company experiencing exponential growth and my impact expanding globally, I am proud of the business I have built and the clients I have helped. But it's not just about financial success. Throughout this journey of company expansion, I have discovered my true purpose, deepened my understanding of who I am, and cultivated a sense of empowerment and authenticity. My ultimate goal now is to teach, coach, and mentor as many women as possible, helping them raise their standards, stand tall, and claim their sovereign liberation. By inspiring the next generation of women, we can create a world where women are empowered and thriving for centuries to come.

Company expansion is a challenging but transformative journey. Through strategic investments in coaches, a commitment to personal growth, and a determination to think bigger and dream bigger, I have transformed my solo coaching business into the Alpha Queen Collective empire. I have learned to break free from limitations, overcome societal expectations, and step into my true power as an empowered CEO. The journey has had its ups and downs, but it has been worth every moment. As I look to the future, I am excited to continue expanding my company, reaching new heights of success, and making a meaningful impact in the lives of women globally.


Send Us A Message

Scroll to Top